The Marketing Blog

Branding and Industry Marketing


Your brand is really the distillation of what you do, your business philosophy and how you impact others.  And the first barrier to branding is that many manufacturing companies have never codified those elements into a brand which they have internalized.  Indeed before a brand can be publicly effective it must first be embraced internally.


Assuming you've been through the important work of developing your brand, but it's not widely recognized, then traditionally you would need to convince the market one individual at a time. Typically that involves a number of interactions, and many more declarations.


Instead of blathering on about how each glance at the corporate mirror reconfirms your company's awesomeness, rather use your digital marketing to reach new folks and legitimately help them with your great content and thought leadership.  Simultaneously you'll spread your message and demonstrate the essence of your brand...and instead of an useless "awareness" metric you'll have a lead too!


The size of the advertising market at is difficult to assess, and estimates by analysts vary to some degree This is partly because the final cost of advertising for any organization includes creative and agency costs; local branding and marketing efforts; public relations; catalogs, brochures and other printed matter; the creation and maintenance of web sites, email campaigns and social media campaigns; and myriad other components, in addition to expenses for media.  Numbers that are available for analysis and comparison are generally limited to actual spending on media, such as radio, TV, billboards and paid search or online advertising. Even these numbers are often educated guesses. Estimates of ad spending may include spending at both local and national media outlets, as well as spending on internet media via paid search and online ads.


Recently, spending for ads on social media sites has been added to the media spending mix, as this is a very rapidly growing medium. Another important development has been the use of data mining and predictive analytics to study patterns of consumer media use in order to place ads, especially digital ads, in front of the best possible audience for a particular ad. For more facts and information about Branding and Industry Marketing, you can go to


With astonishing speed, entertainment, media and publishing have digitized, evolving into a highly dynamic industry, interconnected by global digital platforms in a manner that few people could even have conceived of a few decades ago.  Now, the industry has is driven by the needs, habits and desires of individual consumers; delivering content that is easy to time-shift, accessible as customized digital streams; serving up news, entertainment, movies, ebooks and music on demand. If you don't know what you want to watch, listen to or read, the best digital platforms push suggestions to you. Entertainment and media, as a broad sector, are somewhat unique in that revenues are generated by multiple methods. Get help from Be Brilliant today!